© 2019 Dielmann Sotheby's International Realty

Step 1 – Create a Facebook account

If you do not have a personal Facebook account, you will need to set one up before you can create a page for your business, since Facebook pages are always associated with a personal account. If you are worried about mixing your business with your personal life, don’t be. People that like your business page won’t be able to see anything from your personal page and vice versa. You also don’t have to worry about accidentally posting personal things to your business account. Since you have to be on your business page in order to post from it, you will be able to immediately tell if you are posting from your business page.

You will only need to fill in the information below to create your account.

Step 2 – CLICK CREATE PAGE

Once you have logged in to your Facebook account, you will be able to create a new business Facebook page. Make sure that you don’t already have a page for your business. Later in the process, Facebook will inform you if there are existing pages that are similar to the one you are about to create, so you don’t want to waste your time if you already have a page.

If you are sure that no page has been created for your business, you can start by navigating to the top right hand corner of your account. You will see an arrow that you can click on in order to create your page.

You will then be able to choose which category you fit into out of the following options:

  • Local Business or Place

  • Company, Organization, or Institution

  • Brand or Product

  • Artist, Band or Public Figure

  • Entertainment

  • Cause or Community

Enter your address and name of your business to get started

Step 3 – ENTER YOUR BUSINESS INFO

To complete setup of your page you will need to enter some information about your business including:

  • Categories – You will be able to choose three categories that are representative of your business.

  • Description – You will need to describe your business in 155 characters, so make sure it is descriptive and to the point.

  • Website – Include your website so people can go directly to your site from your Facebook page. You can also link to your bio page on our site.

Lastly you will need to verify that you’re a real establishment and that you are authorized to represent the business.

Step 4 – UPLOAD PROFILE PICTURE

The 3 things to keep in mind when choosing a picture are:

  1. Choose a visually appealing picture

  2. Make sure it is representative of you business

  3. Make sure it’s a high quality picture.. not blurry or pixelated

If you don’t have this type of photo, you may want to pay for professional shots. We can pair you with a photographer if you need one.

Step 5 – ADD PAGE TO YOUR FAVORITES

Facebook will prompt you to add your page to your favorites. You will want to do this so that the page will be easily accessible from your homepage.

Step 6 – PREFERRED AUDIENCE

Facebook allows you to target the type of people that it will show your page to. For example, if you own a nail salon in New York, you can choose to have your page audience be women ages 13-65+ that are located in New York. For other businesses, like a restaurant, you may only want to use the location filter. You can also target based on people’s interests, but that will most likely decrease your pool too drastically since many people don’t include all of their interests on their Facebook page.

I recommend ages 21+, all genders and choose St. Louis with a radius of say 30 miles.

Step 7 – FINISHING TOUCHES

You have now created your page! However, you are not done yet. There are a few more key steps to make sure your business page is fully filled out.

  • Cover photo – Just like with your profile picture, you want your cover photo/VIDEO to stand out and be appealing, but also be representative of your business. I would suggest using our brand video or an agent bio video if you have one. People engage with videos more than anything else.

  • Hours – Include your hours so people know when you’re open.

  • Price range – Facebook gives you the option to choose from 1-4 dollar signs

  • Services – You can add the services you provide along with price, description and a photo

  • Create a button – Choose a button to include on your page. Available button options include book now, call now, contact us, or send message. You can link this button to a specific page on your website to drive traffic to your site.

NOW WHAT DO I DO?

INVITE YOUR FRIENDS TO LIKE YOUR PAGE:

Make sure you have some content posted first, but after that you should let people know that you have a page for your business. A page with no likes does not seem legitimate, so get your friends and family to like your page to help spread the word.